With the aim of creating a platform that could potentially revolutionize the way people think, interact and behave during nightlife hours, the NiteKite founders developed a new approach of experiencing the night. Instead of homogenizing with the partying crowd, the creators started to go out with the purpose of observing and understanding what drives behavior, the psychological reasons behind individuals’ actions and how to satisfy their unfulfilled needs. Throughout the generations, people have enjoyed nightlife activities for the same pleasures. And yet, why is there no application that stimulates the nightlife experience for its members by connecting a network of individuals seeking these same pleasures that have remained relevant over time? NiteKite establishes itself as the first application prepared to address the niche nightlife population’s unfulfilled needs, with a combination of three ground-breaking features, in order to create a never before seen user experience.