DEW's Start-up of the Year, 2014
Ninja's Katana Analytics Engine lets companies track the social influence of their users, customers or potential customers. We based our product on actual behaviors like spending, with a proprietary algorithm. We parse what the customer is worth on their own, and crucially, what their social influence leads others to do. So rather than seeing a score of "56," we say John Smith is worth $45 in spending, but a further $135 in influencing his friends in [gaming/music downloads/movie tickets/jeans].