NexttoHer is Pandora for women's clothing & accessories. All products displayed on our site & app have been pre-curated for users' specific body shape & size. We are a branded non-subscription curated clothing company.
Styled sets or single items are sent to the customer's home; unwanted are returned free of charge. Users are incentivized to create, share & promote their sets through the app & site (pseudo MLM/affiliate).
Inventory is sourced directly from Asian & European manufacturing plants in limited quantities. Products are first classified by body type, photographed, then fulfilled in SF. [Consider: use custom mannequins for all photography.]
Our goal is to provide an environment where users are able to browse comfortably and interactively. Instead of wondering if something looks good, customers know that every product on the site will fit and look great. This subtle shift will remove purchase barriers and yield higher customer retention & conversions.