Nerture is a big data platform that is bringing together merchants level 3 (SKU) data, financial institutions account holder data, and online (e-commerce, search, etc.) data to build a 360 profile of every credit/debit cardholder. This enables Nerture to provide insight into any online or offline at an individual level.
The 360 profile of every credit/debit card provides retailers, financial institutions, search engines, etc., a single unified profile which can be embedded into any number of services, ranging from:
- Retailers: Omni-channel, online to offline redemption insight, online marketing ROI, and production to consumption insight at scale
- Financial Institutions: fraud, insurance, PFM, hedge funds, top of the wallet, loan optimization, etc.
- Search engines: online to offline insight at an individual level, personalization of delivered searches, etc.
Facebook has the social graph and now Nerture is offering the shopping graph.