Need is a men’s lifestyle service and publication.
Each month, Need curates, sells, and ships a limited collection of products — including clothing, literature, furniture, artwork, coffee, and so forth — for the modern, discerning gentleman.
Collections are coupled with independent journalism, editorial photography, illustrations, and film, sourced exclusively from amazing creators in each of our localized metropolitan markets.
Need is relevant, confident, and eminently valuable to consumers and brands alike.
Need launched in November 2013.