Real athletes want real data, not fanciful "fuel" or "points".
Our first product, LIT, delivers pro metrics to athletes in a wide array of sports at a price point under $200. LIT is an all-in-one tracker that includes an on-board GPS, accelerometer, gyroscope, and heart rate monitor. All of these data streams are fused together in an intelligent manner to deliver a relevant and rich experience detailing every athletic session via the LIT App (and we play nice with others like mapmyfitness, runkeeper, etc.).
Key user benefits include:
* Real data for real athletes - all the basics, plus dynamic metrics like strokes, jumps, airtime, g-force, hits, and many more
* Improved accuracy - our sensor fusion delivers 10x greater accuracy then traditional GPS
* Wear it and forget it - no starting. no stopping. no tapping. just wear LIT and go
* Works in water - all-in-one device so no data transfer issues in water