NUMARI is an e-commerce brand offering custom fit women’s wear. The company is replacing standard sized clothing with custom fit apparel sold at an accessible price point. By executing this at a mass scale NUMARI is fundamentally challenging traditional retail.
Despite apparel being the fastest growing e-commerce category, it suffers from one of the highest returns rates. Per the WSJ, up to 40% of the apparel purchased online is returned, primarily due to poor fit. Standard sizes do not accommodate women of varying body types, shapes and heights. Alteration of off-the-rack apparel is not always a viable solution.
NUMARI offers customers a reliable and convenient alternative to standard sizing; custom fit apparel sold online. Customers submit their measurements and order details on the company’s website. Orders are produced and shipped in three weeks. By selling directly to the consumer, the company is able to enjoy a 62% gross margin inclusive of free shipping and returns.