MyLabel is a storytelling platform for labels, stores and products that helps to increase online sales and raise product awareness through stories from fans.
We want MyLabel to change the way fashion labels and stores promote their brands: provide the best product experience through the customers voice.
Tell, Share, Get Rewards for label customers. UGC, lead generation and social awareness for the label.
Fashion e-commerce can use MyLabel collecting feedback and stories from clients, use content to influence the purchase decision and gain leads from stories.
Labels can tell their stories to an audience, gather stories from fans all over the internet and deliver it to an audience. We also help an emerging product owner spread initial feedback from the first customers and promote the product.
Why we do this:
In 2010 people took in 5.3 pieces of content before making a purchase
In 2011 that number almost doubled to 10.4!
In 2013, content-driven marketing is the hottest trend!