Mum Central & Australian Baby Bargains™ offer parents a highly engaged digital parenting community, sharing practical parenting tips and advice together with an easy to use pre-loved baby & children’s classifieds site. Our community of 125,000 members, predominantly mums, grows on average 46% each quarter.
We sell digital advertising packages to brands wanting to connect with our mums, the most highly sought after demographic. New initiatives include subscription models, community events, online community panels (data), product sampling, enabling us to move away from a pure advertising model.
The past year we’ve discovered a real need for ‘real’ advice and are developing Mum Central, due for release in November 2013. Mum Central offers a significant change to traditional parenting websites, providing readers with ‘real advice’; Mum to Mum, not just Expert to Mum. We’ll draw a wider audience of mums & advertisers, increase revenue streams and continue expanding our online footprint.