Mulu uses semantics to organize the world's products based on mentions in text, slideshows, and social streams.
Publishers and bloggers use Mulu to automatically offer the products they mention for sale on the page.
Retailers and curation sites use Mulu to automatically organize their inventory into thousands of curated collections on the fly.
Online retailers have millions of products in their inventory, making their biggest business bet which handful to show a potential customer. Curated lists ("Heidi Klum's Fall Faves") offer 64% higher conversions but are manual, expensive, perishable, and only cover a small subset of inventory and customers.
Mulu takes the expense and effort out of curation, using semantics to put the world's content to work, organizing products one recommendation at a time.