Movym offers 2nd-screen technology to movie producers, distributors and VOD to make product placement interactive, more effective and more valuable. We also developed a Platform and an App to allow users to buy what they see on TV, while watching a movie or their favorite TV series, giving them a seamless experience.
How it works before movie production:
Artists are dressed with products available from our partners (Asos, YOOX, Amazon, Luisaviaroma and so on) and Movym takes care of all the process to sell the same products to users that are interested in.
And how it works after the movie production:
Movym will find similar looks and products available through our partners and offers to the users to "buy the look".
In both cases, "normal" product placement can be super-powered with a dedicated page of the brand.
It's pretty simple: "you see it on TV? you got it on your smartphone!"
Here's a quick (25 sec) demo: https://vimeo.com/88067498