What if we paid freelancers based on the value they create?
We provide targeted audiences to brands through influential authors and original content.
Our vision is to become the trusted platform for recruiting influencers and managing author incentives to drive audiences.
The new model of successful publishing for in today’s noisy media environment has two characteristics in common (Forbes, HuffPo, Gawker):
1. They compensate their writers based on the audiences they attract
2. Their traffic (almost half) comes from their own contributors’ audiences.
We enable these same capabilities for brands.
It works. We have increased the reach and ROI of the content we have created for brands by over 300%. Current customers include Mastercard, P&G, Intel, Williams Sonoma and Pitney Bowes. We grow the value of almost any content by $50-$100, by leveraging the author's built in audience.