Mova+ is the physical exercises reward program for the Brazilian market. The benefits are funded by employers, health-care companies and other sponsors. Self-funded in late 2013 by Marco Gomes and Fernando Aquino.
Mova+ tracks the users' physical activity behavior and rewards them with points at the Brazil's biggest reward programs. We aren't a standalone tracking app, we import data from tracking apps and devices currently in use, like RunKeeper, Strava, Nike+, Jawbone, Fitbit and alike.
We are in closed alpha test and developing the platform at high speed. We already have the contracts of partnership with the 3 biggest reward programs of Brazil: Smiles, Multiplus, Dotz. This is a big barrier to entry for competitors.