Mountary allows you to easily personalize your home through online custom framing. Mountary provides the easiest, most affordable and most stylish way to frame those moments that are important to you.
The customer is 23 to 45 year old urban professional who would like to frame posters, prints, pictures and travel mementos but is currently inhibited by the cost and the inconvenience of multiple visits to a store. Custom framing is a fragmented $2 billion market in the US, that currently served through local independent framing stores. The high cost prices a large number of people out of the market completely and restricts the frequency of framing for others.
Three key aspects of Mountary are:
1. Technology to allow easy ordering (Mobile app for measurement and visualizing your piece in our selection of frames)
2. Affordable - Offer at least 33% cheaper than existing framing stores
3. Quality Frames - Exclusive designs every quarter.