Motorpaneer is a data-driven Decision Engine that helps new car buyers. Like FindTheBest.com or Decide.com for New Cars.
Powered by a proprietary adaptive algorithm - internally titled 'CarSmash™' - a playful user interface encourages buyers to articulate their needs and expectations from a new car and gives out personalized recommendations based on their unique persona, social streams, family background and driving habits.
We maintain a beautiful (we've been told :p) clutter-free UI/X for our product. At the center of which is a wizard-like pre-baked user flow optimized to mimic most real life Car buyer journeys. It helps buyers get comfortable with their choices. A natural language library simplifies jargon and puts context to numbers, helping buyers beat anxiety about a rather huge purchase.
The competition is focused on businesses. We're shifting the power back to the buyers! It takes the average buyer 90 days to buy a car. We're looking to bring that down to seven! :)