Morsel is a platform for chefs, mixologists, sommeliers, etc. ("chefs") to tell their stories through a series of individual pictures and/or text ("morsels"). A series of morsels, or a progression, might follow the evolution of a particular dish from farm to table or an unusual technique used to prepare an item. A series of progressions can be grouped into a collection which might represent a larger concept like this year's winter menu.
While our users express and share their "art" and inspirations, they're generating incredibly rich content with a tremendous ability to engage diners and press in a unique way. Engaging with other users as an individual is free, but restaurants must pay for the ability to leverage the content and engage their audience. As engagement between restaurants and diners grows, we're starting to pour the foundation for a data-driven restaurant CRM which allows a restaurant to treat all their guests like a VIP. That's our goal.