MOREFIT is a series of progressive annual events in multiple cities where individuals compete for cash and product awards for the greatest improvement in their wellness. Competitors must sustain their achieved wellness for several years to fully benefit from the prizes and lifestyle advancement. A variety of events span a 9 month period culminating in a grand finale. Events feature fashion, runway, music, athletics, arts, cuisine, training and education. Biometrics are measured along the way with the those showing the greatest positive change advancing through multiple elimination rounds. Individual competitors select their favorite charity as a beneficiary of their fundraising efforts.
Morefit is attainable by anyone. It involves individuals, personal trainers, nutritionists and health clubs. It stimulates charitable giving and promotes social networking. It rewards participants for attaining goals AND maintaining wellness into the future and elicits permanent positive change.