Modera is a new photo-based social media site that allows people to post pictures of themselves in their favorite outfits and accessories on a virtual catwalk of style and fashion, participate in contests, and win prizes.
Modera allows people to easily upload their outfit and receive a response instantly from their peers through a style challenge.
Modera has a Style Rank that is the overall quality index of content. If you post a bad content, your Style Rank immediately drops. This is a Klout score for brands based on the crowd’s evaluation of content quality. Currently there is no metrics that could objectively evaluate the quality of the content, as they all are based on the quantitative metrics: post a lot of content - achieve high metrics.
Modera offers marketing to brands helping them to refresh customer relations and attract new loyal customers. Unlike other SMM marketing companies, Modera provides real content (collages, video, etc.) and leverages its own audience.