moBuy is a mobile shopping rewards system connecting retailers and brands with shoppers on-location. moBuy consists of three parts:
1) Mobile app enables retailers to send unique sales offers to shoppers on location
2) POS redemption device (aka the ‘Totem’) interfaces between the app and the website while streamlining redemptions.
3) Website with analytics to help advertising clients monitor campaign efficacy with interactive real-time statistics on customer response.