MoEngage is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium.
Analytical tools like Flurry, Google Analytics are not user centric – for example they tell you that 25% of the users dropped off after two weeks but they don't tell you who those users are. This is where MoEngage comes in.
We build User profiles based on Behavior and Contextual information including location. We then segment the users into User-centric segments like Engaged users, High spenders, Lapsed users, etc.
Our platform then allows the App Companies to reach out to their user segments via Push Notifications/In-App Messaging/Emails, driving Engagement & Conversions.
MoEngage is a Mobile Marketing Automation by the team behind DelightCircle, which is a featured app on App Stores, having 200,000 Mobile Downloads. We have built MoEngage from our Experience scaling DelightCircle.