MiniMonos is a virtual world for children where kids have sustainable fun with their friends.
In a year it has attracted over 1.2m registered users and signed distribution deals with over 3,000 UK, Australian and NZ retail stores; signed a licensing contract; and is working with the BBC on a deal to be revealed in 2013. 1,000+ kids have completed real world eco projects. An ethical toy line is next.
MiniMonos is poised to scale, with the aim of reaching over 30m registered users by 2015/16.