Usual strategies for entrepreneurs developing space access is to compete in the market for launching 1000 pound class low earth satellites. The problem is that such capability is presently in surplus, if you count decommissioned military rockets.
The "Microlaunchers!" path may be the way to develop cheap space access using tiny spacecraft. A one pound spacecraft is still a spacecraft, requiring, and hopefully, causing development of, the same skills as required for "normal"sized craft.