A mobile eCommerce App.
Mission is to increase revenues for local stores that sell, distribute or manufacture the best Hair products.
Our app gets consumer brands in customer's minds, by showing 29 second of videos of hair products at a personal time a consumer normally sets aside for hair related stuff.
The local stores make the videos with some coaching. The video is shown at the perfect time. The user sees a 29 sec preview of the message: the recommended Hair products, hair plan, demonstration DIY.
The key is our proprietary timing. The fact that we are on a mobile personal device.
Then we rely on analytics, on user responses to determine if the user is engaged with that business and/or products.
We get paid based on the degree of user engagement with the brand.