At Meo Beo games we see a great opportunity to succeed in the market with small casual games on mobile platforms. Vietnam has a need for locally made games tailored to their language and culture. Our “Made in Vietnam” products should have a strong appeal on a national level and will compete on the level of quality due to our western experience, management, and design sensibilities.
Our strategy is to innovate within already successful niches of the market, including highly monetized “gambling-style” games. While most of our games will focus on the lucrative VN market, we will also be producing some games for the larger, more competitive US market. These products will also innovate on already successful genres there, mostly in the cross-platform social gaming sphere, and will also have the support of our “metastory” approach designed to create additional pull and viral spread among players with its psychological appeal and influence to play.