Meisterclass is a video-based online education platform, enabling everyone to learn new skills in the DIY space anywhere, anytime and at one’s own pace. We recruit the best DIY-experts from across Europe to produce highly qualitative video Meisteclasses in different DIY categories. Customers simply register, pay once for a course and can access the course for the rest of their life. They can get in touch with all Meisters and the Meisterclass community to discuss questions, be inspired and get praised. For every class, we offer and ship unique Meister-Kits, containing all materials necessary to take part in a course. Our customers are fashionistas and love contemporary design; although they are mainly DIY-beginners, they feel inspired by the appealing Meisteclass projects and seek to learn a new “handmade” hobby as a balance to their everyday office job. Meisterclass uniquely combines education and entertainment in an innovative online platform, following the credo “learn-create-love”.