Medicare Pathfinder is a web-based healthcare information service enabling seniors to optimize their Medicare plan selection & increasing marketing effectiveness & compliance for insurers. Using decision optimization & analytics, we simplify Medicare's complexity & help seniors take control of their health care. We are developing a prototype that will begin testing in March 2014.
Medicare enrollment will increase from 53M seniors to over 85M by 2030. But choosing a Medicare plan is a confusing, annual chore. Many seniors get stuck with poor coverage & high costs. Seniors want to make informed healthcare choices, not be restricted by a frustrating, bureaucratic process. Medicare Pathfinder will make finding & comparing Medicare plans as simple as buying a plane ticket or reserving a hotel room.
Using consumer-driven lead generation, we help insurers to increase their marketing efficiency & improve regulatory compliance. We also provide insurers with improved customer insights.