At MediaObjects we are building a next generation ad campaign management solution for Advertising and Media Agencies. Customers of our product would be ad campaign planners, buyers,billing specialists, publishers.
Currently the agency market is dominated by the legacy players. Agencies are struggling with high, fixed software license costs. Inability of the software to keep up with the sell-side (google, fb, etc.) innovation. Inability of the software to be customized, and many other issues associated with black box legacy solutions.
Our main goal is to achieve better productivity by utilizing a collaborative nature of campaign management process. We believe collaboration should spread beyond a single organization and include agencies, publishers, marketers and creative people.
It will eliminate the industry reliance on excel and e-mail and increase ROI.
We allow media campaign budget management and reporting at individual media channel level, as well as at the aggregate level.