The winner of the 2013 LA Media & Entertainment Startup Weekend, MediaMark is "Moneyball for movies."
MediaMark's suite of tools helps studio executives understand why movies perform the way they do, and gives them tools to make better decisions from development to post-theatrical release. There are 4 main components:
- Simulator: helps test key variables during the development phase
- Forecaster: helps anticipate box office revenue, and to make agile marketing decisions leading into release
- Profiler: gives deep data on titles' moviegoers demographics and psychographics over the length of the theatrical run
- Optimizer: leverages the data for post theatrical strategies
How we're different: We analyze a title's performance over the entire lifecycle of the film - analyzing metadata, environmental factors and moviegoer data to build precise profiles of movies and moviegoers title by title, over time.