We are a news aggregator for North and West African people. Focusing on local celebrities news and daily life issues, our network targets French speaking countries (Algeria, Morocco, Tunisia, Ivory Coast, Senegal and Cameroon). It aims to become a leading site locally as for the diasporas. Our expertise with African diaspora helps us to provide a subsequent business model from the very beginning of the project.
Most national existing leading websites has been operating for more than 10 years and have shown little ability to evolve on technological and editorial sides. They fail to catch new audiences and advertisers' attention. Social networks will be key to win this batlle.
We're a data driven company both for driving traffic and later be able to create popular apps based on actual needs since African internet is to be mobile. As Africa is the youngest continent in the world, we specifically target the emerging middle class which benefits from a yearly 5% growth in the area.