CIS region (former USSR) with 300 mil. population has following 2012 statistics:
– more than 4 mil. new cars sold and parts aftermarket worth more than USD 40 bln;
– more than $40 bln. of consumer electronics and appliances sold;
– 6,6 bln. square meters of residential space with $50 bln. DIY market.
This aftermarket/DIY space is filled with hundreds of thousands of small repair shops and garages, with information split between myriad of too narrow, mono brand, mono market sites run mainly by solo enthusiasts and entrepreneurs and lacking one or more of 4 success ingredients (capital, skills, tools, web exposure) to reach the full business potential of their expertise. Masteriya (stands in Russian for “Serviceman/Contractor and I”) is a digital technology company addressing those inefficiencies with B2B2C market/community where brands, repairmen and consumers could achieve their key objectives with the support of digital tools provided.