MarketX will develop a platform to monetize mobile games using capital markets as infastructure. Here's an example and our first offering.
QuantRacer is a social trading game where users "race" on racetracks against others in a driving environment; the "racetrack" follows user selected stock/futures charts using prices as data points.
During each "race" (trading session), and with each "turn" on the racetrack (or up and down chart movement of the stock/future being traded depicted as a racetrack gui), users will enter and exit positions in competition with other traders.
QuantRacer users will form racing (trading) teams, sign up sponsors (trading capital backers), list performance (net returns) on a leader board, attract a fan base (performance followers) and sell promo items (self designed logo stickers, t-shirts, hats), and build a team garage (community profile page).
I see QuantRacer as a combination of the following: