Mapkin is the ultimate way to give someone directions. We're combining turn-by-turn GPS with human storytelling, allowing you to create a navigation guide with the best route, a great looking map, and personalized voice instructions. You get to tell the GPS where to go and what to say.
The first iteration of the product focuses on creating specific routes for friends, customers, or personal trip planning. It’s great things like helping friends get to that off the beaten path destination, planning an epic motorcycle ride, creating a fun driving experience to your wedding, and helping customers find parking.
Waze really nailed the traffic based routing problem, and the other big routing providers are scrambling to catch up. Rather than try to compete with Google and Waze on routing, we want to focus on what’s next - and we believe that is subjective, human details that add utility and fun to the experience.