WHAT IT IS
An EdTech innovation for business writing. It's an app that replaces traditional classroom training with contextual, on-demand e-learning.
WHO IT'S FOR
Initially it will be designed for enterprise clients who use Microsoft Office. (Globally, Office has about 90% marketshare in word-processing software.)
THE PROBLEM IT SOLVES
Research shows that one in three employees is a poor writer. The cost to business is huge, including inefficiencies, lost sales and damaged brand image.
HOW IT WORKS
The app gives easily-understood, visual feedback on your documents as you write them. You not only learn what needs to be fixed, but why it needs fixing. The result is far more readable, clear, professional and persuasive written communication, AND a smarter, better writer for next time.
And, no, it'll be nothing like 'Clippy'.