MEMI creates wearable technology for women by women. The first product is a fashionable, iPhone-compatible smartbracelet that notifies the user when she receives important phone calls, texts and calendar alerts. The woman controls which contacts vibrate her bracelet via an app that is downloaded to her phone.
Wearable technology products are largely marketed as masculine/unisex with little attention given to women in terms of functionality and fashion. Women cannot afford to be out of touch from colleagues, babysitters, and significant others — thus, women are looking to solve three problems – 1) be available to the people who matter most 2) look chic, not geek and 3) “unplug” just enough so they can be more present and in the moment.