Lunis is an apparel startup focused on creating performance menswear for the modern cyclist. Our initial product line aims at creating high-visibility outerwear that’s as stylish as it is functional. Our goal is to evolve into the foremost cycling lifestyle brand.
About a year ago, in separate incidents, three of our close friends were struck by cars while riding their bicycles at night. This began a dialogue among friends, and cyclists, about why they were not wearing any high visibility clothing. The overwhelming reason was that typical safety clothing is not stylish. The freedom to navigate the streets at night should not be restricted by your clothing, nor should your style be limited by your desire to be safe.