LOUP is a loyalty based mobile shopping app that rewards consumers for engaging with retailers by visiting their ‘brick and mortar’ stores, engaging with marketing content and promoting this content on social media. LOUP focuses on rewarding engagement to build consumer relationships and generate continued sales for retailers, rather than focusing solely on the purchasing.
By utilising advancements in mobile technology and micro-location indoor positioning systems LOUP enables retailers to increase consumer traffic to ‘brick and mortar’ stores, create engaging in-store consumer experiences, increase sales and build consumer loyalty.
Unlike traditional loyalty programs which rely on purchases to obtain data, LOUP’s platform is able to track data regarding a consumer’s behaviour and interactions while in-store. This allows retailers to action data in ‘real time’ to create engaging shopping experiences for individual and increase in-store conversion rates and sales.