We make gifting a one-step process by cutting out the need to shop, purchase and deliver a product. All givers have to do is select how much money they want to spend and enter the recipient(s) email addresses. Recipients then get to select what they want to receive, and never see its price. After choosing their gift, they enter their shipping information to receive the product. All choices are centered around the theme of a life well-lived and include gourmet foods and kitchen and housewares from artists and makers around the world.