Looky.co is a friends-based social marketplace website. The website contains social networking features that include status updates, picture uploads, and instant messaging/chatting between friends and the rest of the Looky community. The marketplace dimension allows for members to simultaneously buy, sell and trade with friends and the public. Privacy settings allow users to choose which members from the public will belong in their individual network. The website thereby allows its members to sell, buy, trade, build a profile and network, creating a safe site that facilitates easy community and friendship based e-commerce and socializing.