Lokul lets businesses create offers, specials, events or anything they want in their feed. When a customer is in contact with a "lokul" estimote iBeacon , "lokul" becomes a lightweight app for that location.
We also will incorporate wearables (iWatch, Google Glasses, etc)
Why businesses will love it...
Easy to create content to push
for In-store promotions (soup of the day, beer list, new products, etc)
In-store analytics of costumers (gender,age, time & time duration)
Businesses can list products to sell as well.
Businesses won't need their own app, they will be a part of the lokul network and will have a lightweight custom app with iBeacon.