Local Roasts plans to enrich the single-serve coffee market with coffee from regional roasters instead of big-name brands such as Starbucks and Green Mountain Coffee.
Similar to the microbrewery market, consumers are given the option to stray from name-brand, mass-produced beverages to higher-quality coffee made in smaller batches from smaller producers. Local Roasts also uses coffee pods that are 100% recyclable, which is different from all other single-serve coffee pods.
The long-term goal of this company is to serve as a platform for regional-sized coffee roasters to gain greater exposure to their customers through the single-serve coffee market.
Green Mountain Coffee lost its patent for the K-Cup in September of 2012, and thus has left the door wide ajar for private label brands. Single-serve coffee is an exploding market, with $3.1 Billion worth of single-serve coffee pods bought in 2013 (see http://seattletimes.com/html/businesstechnology/2022910303_singleservexml.html).