PROBLEM/OPPORTUNITY - Many Small and Medium Sized Businesses (SMB’s) need new clients on a regular basis Unfortunately, old business advertising tactics are dead (Yellow Pages & Cold Calling); new tactics are expensive /complicated (PPC, SEO, SEM) and both offer uncertain ROI.
SOLUTION/PRODUCT - “CALL PERFORMANCE MARKETING” - CPM is the MOST EFFECTIVE performance based form of advertising created to date. CPM has a 40-70% Conversion rate Vs. ONLY 1-3% for PPC. Each CPM Call is worth 4-10X’s the value of each PPC cost per click.
TARGET MARKET – Any SMB vertical that meets 4 pain point criteria: 1) High client turnover – infrequent consumer repeat demand. 2) Short selling cycle – immediate consumer need. 3) Premium fee – consumers rarely negotiate price. 4) Strong mobile search demand – consumers will “click to call”