Listly exists because humans love numbered lists. To quote Hubspot's Halligan & Shah “Our species is drawn to numbered lists” via their book Inbound Marketing.
Fact: List posts get viewed and shared more than other content. Analytics drive publishers to create 30% of content as numbered list posts > "10 ways to ...", "7 things you must ..." etc
So what's the problem? Today, people want to participate and be social with the content they consume. HTML lists don't cut it.
Videos have YouTube, slides have Slideshare and now lists have Listly.
Listly makes lists collaborative, interactive and embeddable.
We help our customers - brands, publishers and bloggers create engagement right inside their list content. We blend the crowdsourcing and crowdranking of Reddit to create curated lists of content that they can moderate. We help our customers grow their investment in content by empowering their audience to engage, contribute, and keep their list content continuously evolving.