Unlike traditional loyalty systems, Likella is:
Cards and collections are in the Cloud.
A customer can have or not have a plastic card.
Likella if Full HTML5: the only requirement is to have an Internet browser, no needs to install Likella app anyway Likella takes advantage of Passbook and similar.
You sign up through Facebook or G+ and share with friends for points and prizes.
Both Retailer and Customer can sign up, by their social network account or filling a form.
Retailer has to register his store information (address and kind) and create his collection rules (how many points for an Euro) and which goals Customer has to reach to obtain rewards.
It's all about! Now with Customer get the established points.
When Customer achieved the set goals, it converts his points in rewards.
Retailers and Customer interact with e-mails or Likella notifications
Available Business Improvement Districts as well, like slide above show.