Our company has developed an awesome leasing platform (PHARO) which enables UK consumers, SoHo and SMEs to lease smartphones for 12 or 24 months and upgrade those smartphones at any time. Our company is important as we are breaking the network control over upgrade timescales. Long network contracts are fine if you want to be stuck with the same smartphone for 24 months. We have a (profit making!) platform to give customers what they want.