At Launchpad Toys we're going to be the Lego of Digital Play. The $15B Creative Toy market is ripe for digitization and mobile is going to do to those toys what it did to the GPS and Point & Shoot cameras. Toontastic, our first app is an animation toy that lets kids make their own cartoons through play while learning about storytelling. Apple recently added it to the iPad App Hall of Fame. We're building a suite of toys just like it that enable kids to capture and share their creativity.