Price discrimination and personalization engine for in-app purchases in freemium apps. The goal of the engine is to key metrics like payer conversion, payer retention, avg transaction size, etc.
The engine is made available as a SaaS offering through an API, and enabled targeted discounts, bundles, and gifting in the mobile app.
Prompts inside the app, and push notifications are used to deliver the promotions and offers to the users of the app.
A web-based CMS is used to configure the promotions & offers, and has reports to see the performance of various promotions. It is possible to a/b test the promotions as well.