Latr is a mobile application that helps you remember things when they become relevant. We would like to think of it as a smarter post-it note. By letting you set event-based reminders, you can have the freedom to not have to mentally keep track about things like follow up with a client in a week, asking your parents about their anniversary when you call them, or remembering to eat at that restaurant your friend raved about when you’re in Chinatown. We have tried to use traditional to-do-lists and other reminder applications, but found ourselves overwhelmed with having to navigate through a list of tasks when they aren’t relevant. By letting you quickly “program” the triggering events to make these reminders pop-up, you have the peace of mind of getting reminders later when they are actually relevant. Also, it’s important to us that you can share these reminders with other people, so you can send and receive triggered messages to and from your friends.