Labyrinth comprises of many pillars addressing the prevalent problems associated with the traditional Digital Out Of Home Advertising system. We have designed an affordable plug-n-play device that plugs into any screen, thereby connecting it to the cloud.
1) Cloud Based Approach: Provides flexible, instantaneous, efficient and secure scheduling, management and distribution of ads.
2) Proof of Play: Provides a reliable method for the advertiser to ensure his ads are being played.
3) Analytics: Provides proof of view and further demographics to describe viewer engagement and viewer profiling like age group, gender etc.
4) Context Based Advertising: Assess qualities of viewers and displays relevant ads in addition to existing location based advertising.
5) Real Time Bidding: Provides automatic standardization of prices based on supply and demand.
6) Immersive Advertising: Provides an interactive platform for users and in the process provides data relevant to the user's needs.