LUNA Mobile was recently formed to market a line of mobile phones, phone accessories, and telecommunication services under the LUNA brand. The company recently began the process of becoming an MVNO under T-Mobile's network. It will sell its own LUNA-branded phones “unlocked.” LUNA will offer three unlimited talk, text, & data plans starting at $39.95 per month.
LUNA Mobile is unique in the industry by offering its own line of LUNA-branded smart phones. LUNA is offering a phone similar to the Samsung Note 3, and will retail it for $699 (compared to $699 for the Samsung Note 3 under a no-contract plan). LUNA will also offer a mid-tier 3G smart phone for $199 and a more basic 3G smart phone for $99. LUNA Mobile will also offer a wristwatch smart phone at a price of $199, almost half the cost of the new Samsung Galaxy Gear wristwatch model.
LUNA Mobile has plans to open 1,000 mall kiosks over the next five years and features a referral incentive program to generate new business.