Branded content marketers need to reach niche publishers who will share their content with targeted audiences. Cultivating relationships with those niche publishers is time-consuming and doesn't scale.
Kuratur brings niche publishers and branded content marketers together in a network, matching branded content excerpts with targeted niche publishers.
Marketers enter the system simply providing Kuratur with an RSS feed, Twitter feed or Facebook page feed. Publishers participate by adding a light-weight plugin to their sites that allows them to syndicate any feeds they want and to opt-in to feeds from our brand marketers.
Branded content is matched and recommended to appropriate publishers who opt-in to run the content on their sites. The content unit is an excerpt which links out to the full content on the brand's site.
When publishers share a brand's content, the brand pays them a fee (as determined by the brand). Kuratur manages the transaction and takes a %.